Welcome to our latest Zenler live support desk recap! During this week's session, our support team answered essential questions from course creators, coaches, and online educators looking to optimize their Zenler platforms. Whether you're recycling webinar content into lead-generating funnels or managing bulk student enrollments, we've compiled the most valuable insights from the session to help you get the most out of Zenler.
Many instructors wonder how to leverage the content they've already created during live classes. Recording a webinar is one thing—repurposing it into a lead generation engine is another.
The process is surprisingly straightforward and involves four main steps:
Step 1: Capture Your Webinar Enable cloud recording in Zoom during your live session. This gives you a clean, professional recording to work with.
Step 2: Edit and Process Download your recording from the cloud. You'll typically get multiple segments (often around eight different video files). Edit these together to create a polished, final product. Consider adding a call-to-action (CTA) at the end directing viewers to your course or offer.
Step 3: Create Your Funnel In Zenler, create a new funnel designed for lead generation. The structure typically includes:
Step 4: Drop Your Video In Navigate to the funnel step where you want your video to appear. Add a video element and upload your edited recording. You can customize the video's size, add borders, adjust corner radius, and style it to match your brand.
Clone Your Pages: Instead of building each funnel page from scratch, create one base template and clone it. This saves significant time and ensures consistency across your funnel.
Use Automations: Set up automated emails triggered when someone opts in. You can:
Direct to Funnel Steps: In your automation emails, include links that direct users to specific funnel steps. This guides their journey and increases engagement.
Funnel automations operate similarly to course automations but are specifically tied to your funnel's opt-in steps. Here's what you need to know:
Delay Options: Automations can trigger based on:
Email Sequences: Create sophisticated email sequences that nurture leads through your funnel. For example:
Guiding Users Through Funnel Steps: Each email in your automation can direct users to different funnel steps. This allows you to create a strategic journey designed to build interest and drive conversions.
When someone opts into your funnel:
You've been selling courses on another platform (Eventbrite, ThriveCart, etc.) and want to move your existing customers to Zenler without charging them again.
Step 1: Export Your Data Export your customer list from your current platform in CSV format. Most platforms support CSV export.
Step 2: Import Into Zenler
Step 3: Bulk Enroll (No Charge) Once your users are in the system:
Important: This only works if students haven't provided credit card information. Since they're manually enrolled, no payment is processed.
When you bulk import students:
If you want a smoother experience with email automation:
If you're selling courses on external platforms like Eventbrite or ThriveCart, you can automate the enrollment process in Zenler using Zapier.
ThriveCart Example (also applies to Eventbrite with proper setup):
Good news: Zapier has a direct integration with Eventbrite. This means:
When using third-party integrations:
This separation keeps your email sequences clean and organized.
How you import students affects which automations they receive:
Bulk-Enrolled Students (no charge):
Charged Enrollments (through payment):
For customers who've already paid on another platform:
Question: Can you have different threads within one community?
Answer: Currently, each post in your Zenler community has its own set of threads (similar to Facebook). However, you cannot nest threads within threads. The Zenler community feature is undergoing significant development, so thread functionality may expand in future updates.
Before launching your funnels or courses to the public, test the entire user journey in an incognito browser window. This gives you a true view of what your students experience.
When building multiple funnel pages, clone existing pages instead of starting from scratch. This saves hours and ensures visual consistency.
When bulk importing students, always tag them with a reference (date, source, campaign name, etc.). This makes future filtering and communication much easier as your student base grows.
Before setting up automations, outline your email sequence on paper or in a spreadsheet. Know exactly when each email should go out and what it should say.
If using external platforms like Eventbrite, keep those emails separate from your Zenler course automations. It creates a cleaner user experience.
Have more questions? Join Zenler's live support desk sessions:
Schedule:
Format:
Whether you're repurposing webinar content, managing bulk enrollments, or integrating third-party payment platforms, Zenler provides powerful tools to streamline your online education business. The key is understanding how funnels, automations, and integrations work together to create a seamless experience for your students.
Remember: don't over-complicate the process. Start with the basics, test thoroughly, and scale from there. The Zenler support community is always ready to help you succeed.
What's your biggest Zenler challenge? Join the next educational live support desk and get your answers directly from the team!
Categories: : Live Support Desk
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