Grow Online Course Sales With Blogging | Free Workshop

David Zenler Author

Jan 13, 2026 |

Learn a simple blogging system that attracts buyer-intent traffic, builds a 3-month content calendar, and grows online course sales. Replay included.

The real reason blogging beats “posting more” for course sales

When someone wants to solve a real problem, they don’t open Instagram first.

They open Google.

That moment—when they type in something like “how do I sell my online course” or “how to get more leads for my coaching program”—is buyer intent in action. And if your blog answers the exact question, you’re suddenly the obvious next step.

This is why blogging remains one of the most reliable long-term growth channels. Marketers still use blog posts heavily as a core format, even with everything else competing for attention.

And here’s the part most people miss:

A blog isn’t “content.” It’s an asset.
It compounds.

Even rankings themselves reward consistency and patience—Ahrefs research shows only a small percentage of new pages reach the top 10 within a year, and many top results are older pages that have had time to earn trust and links.

This is not an overnight success. But it is one of the cleanest ways to build steady sales.

Why this matters if you sell online courses (on any platform)

If you’re trying to grow an online course, you need three things working together:

1. Traffic (people finding you)

2. Trust (people believing you can help)

3. A clear next step (email opt-in, workshop, course, call)

Blogging does all three—when it’s built around search intent.

Search intent is simply why someone is searching. Transactional intent usually signals someone ready to take action (buy, sign up, subscribe).
Your job is to publish content that meets them at the right stage—and guides them forward.

The Blogging Boost Workshop (what you’ll learn)

This is a free 1–2 hour workshop where you’ll discover exactly how to attract clients through blogging—and connect that traffic to real growth.

In this workshop, you’ll learn

Why blogging works (and why it often beats social + ads)
Blogging captures demand that already exists. You’re not interrupting people—you’re answering them.

The content calendar system
A simple framework to plan 3 months of posts so you never again wonder, “What should I write about?”

How to break themes into weekly posts
You’ll see how one main topic becomes a series of posts that build authority (and rankings).

A real example
You’ll be shown a complete dog trainer content calendar—so you can copy the structure for your niche.

By the end of the workshop, you’ll have

• A clear understanding of why your blog brings qualified leads

• A complete content calendar framework you can use immediately

• Real examples showing what to write and when

• The confidence to publish your first post this week

Workshop details (and yes—replay is included)

When: Wednesday, January 21st at 13:00 GMT
Where: Online (registration link below)
Duration: 1–2 hours
Replay: Available afterwards (evergreen access)

Bonus: When you register for this workshop, you’re automatically included in all micro workshops offered—so you stay up-to-date without paying extra.

Workshop page: https://zenler.co/growth
Join Zenler / workshops hub: https://zenler.co/workshops

How this turns into more sales (the “pro” blogging system)

Most people blog like this:
“Here’s what I feel like writing today.”

That’s why they get random traffic (or none), and no sales.

Here’s the system that tends to win—especially for online course growth:

1) Build content around “money keywords” + “proof keywords”

You want a blend:

Problem keywords (top-of-funnel):

• how to sell online courses

• how to grow an online business

• how to get more leads online

• how to market a course without ads

Solution keywords (mid-funnel):

• best platform to host online courses

• online course sales funnel

• blogging content calendar template

• email sequence for course launch

Action keywords (bottom-funnel):

• online course platform free trial

• course platform with email marketing

• webinar funnel software

• Zenler workshop

Why this matters: the #1 result gets a disproportionate share of clicks compared to lower positions—so ranking for even a handful of high-intent terms can change your numbers fast.

2) Use the “pillar + weekly support posts” model

One pillar topic: “How to sell online courses”
Then support posts like:

• How to price an online course

• How to get your first 100 students

• How to write blog posts that convert

• How to create a simple course funnel

• How to build an email list from blog traffic

This is how you teach Google (and humans) what you’re known for.

3) Write for skimmers and for Google

Short paragraphs. Clear headings. Straight answers early.

HubSpot notes that many readers skim blog posts.
So make it easy for them to find the “aha” fast.

4) Always connect the blog to a next step

Traffic without a next step is just… traffic.

Your blog post should naturally lead to:

• a workshop registration

• a lead magnet

• a free lesson

• a quiz

• a course offer

This is where platforms like Zenler are helpful, because you can host your site + blog alongside funnels, automations, webinars, and courses in one place.

Why we’re showing Zenler (even though the strategy works anywhere)

The strategy works across platforms.

But Zenler makes implementation simpler because it’s built as an all-in-one system—courses, marketing funnels, automations, live webinars, and even hosting your website/blog.

So in the workshop, you’ll see how the blogging system connects to the infrastructure that turns visits into sales.

FAQ (great for Google + AI search visibility)

Will I get access if I can’t attend live?
Yes—replay access is available afterwards, and the training is evergreen.

Is this only for bloggers?
No. It’s for any business owner or creator who wants more leads and sales through search—especially if you sell courses, coaching, or services.

Do I have to use Zenler?
No. The method applies anywhere. Zenler is simply what we’ll be demonstrating.

How long before blogging brings leads?
It depends on consistency and competition. SEO is compounding—Ahrefs data shows many pages take time to reach top positions, which is why the calendar system matters.

Ready to start attracting clients through blogging?

Stop wondering what to write about. Stop feeling like you’re behind. In this workshop, you’ll get a clear system and the confidence to start immediately.

Workshop Details (Save Your Spot)

If you register after you can still see the replays!

📅 Date: Wednesday, January 21st
⏰ Time: 13:00 GMT
⏱ Duration: 1–2 hours
💻 Format: Live online workshop
🔁 Replay: Yes — evergreen access after the session

When you register, you’ll automatically be included in all future micro workshops at no additional cost. That means ongoing training without needing to sign up again.

👉 Register here: https://zenler.co/growth
👉 Join Zenler workshops: https://zenler.co/workshops

Categories: : Zenler Events