Complete Course Creation & Marketing Masterclass: September Day with Zenler:

A comprehensive 3-part workshop series covering advanced Zenler techniques, automation strategies, and Black Friday preparation

Part 1: Foundation Building - Accelerator Plus Program & Essential Tools

The September Day with Zenler kicked off with an in-depth look at the newly launched Accelerator Plus Program, designed for course creators ready to take their Zenler sites from basic to professional level. This advanced program builds upon the foundation accelerator course, targeting users who already have mini-courses, lead generators, and communities in place.

Accelerator Plus Program Overview

Kevin introduced the 7-week program structure, emphasizing that this isn't for complete beginners but for those ready to implement advanced features:

Week-by-Week Breakdown:

Week 1: Custom domains, branding, and language settings including DEMARK email authentication
Week 2: Advanced automations and filtering systems
Week 3: Core site pages and design elements
Week 4: Four different membership models (tiered, bundle, drip, and one-page)
Week 5: Speed-saving techniques and template mastery
Week 6: Advanced troubleshooting and self-diagnosis
Week 7: SEO fundamentals and Google Analytics integration

📍 Accelerator Plus: register here

PayPal Donation Button Integration

A practical tutorial demonstrated how to create "buy me a coffee" style donation buttons using PayPal's button generator. The process involves:

Accessing PayPal's donation button creator at paypal.com/donate/buttons/manage
Customizing button appearance and donation settings
Generating HTML code for integration
Embedding the code in Zenler pages using HTML blocks

Pro Tip: Place donation buttons on thank you pages rather than opt-in pages to avoid creating friction in the conversion process.

Cart Abandonment Email Optimization

One of the session's most valuable segments covered transforming basic cart abandonment emails into powerful conversion tools. Instead of generic "complete your purchase" messages, the approach involves:

Personalization: Adding specific course names and user details
Incentivization: Including coupon codes for percentage discounts
Value reinforcement: Highlighting credentials and social proof
Strategic timing: Setting optimal delay periods (6, 12, or 24 hours)

Canva Animation Mastery

The session included a comprehensive Canva tutorial covering:

Animation Techniques:

Creating 3-slide quote carousels with timed transitions
Setting "on enter" vs "on exit" animation triggers
Managing slide duration and sequencing
Adding background music from Canva's audio library

Format Conversion:

Resizing designs from 1920x1080 to 1080x1920 for social media
Exporting as GIF files for automatic looping
Creating MP4 videos with sound for Instagram/TikTok
Maintaining consistency across different platforms

Part 2: Site Optimization & Strategic Planning

The second session focused on practical site improvements through live audits and introduced the upcoming Black Friday workshop strategy.

Live Site Audits

Patricia's Holistic Coaching Site Review:

Strengths: Well-written content, clear service offerings, professional appearance Areas for Improvement:

Color consistency: Bright pink buttons created jarring contrast with calming color palette
Typography uniformity: Mixed font sizes and styles across pages
Image optimization: Oversized hero images pushing content below the fold
Navigation consistency: Different layouts between homepage and interior pages

Zoe's Dog Training Site Analysis:

Technical Issues Identified:

Logo distortion: CSS modifications causing aspect ratio problems
Image quality: Pixelated background images affecting professional appearance
Navigation settings: Excessive "open in new tab" usage creating tab overload
Blog preparation: Empty blog sections that should be unpublished until content is ready

Design Consistency Principles

Key recommendations for maintaining professional site appearance:

Limit your palette: Choose 3 core colors plus variations
Typography discipline: Select 2 fonts maximum (heading and body)
Visual hierarchy: Maintain consistent H1, H2, and body text sizing
Brand kit development: Use Canva's brand palette tools for color testing

Blog Optimization Strategies

SEO Enhancement Techniques:

Limit to one category per post for better search engine understanding
Include internal links to related content and course pages
Add clear calls-to-action at post conclusions
Implement handwritten signatures for personal connection
Create evergreen content by removing time-specific references

Black Friday Workshop Preview

Kevin announced the return of the popular Black Friday workshop series with significant enhancements:

Two-Phase Approach:

Pre-show (October): 4-hour session covering complete marketing system creation including blog posts, social media content, and email sequences
Main workshop (November): Focus on asset creation and sales page development

Success Metrics: The New Year workshop will only run if 500+ people register for Black Friday, emphasizing community participation importance.

Part 3: Advanced Automation & Funnel Creation

The final session delivered a comprehensive tutorial on building sophisticated email automation systems with advanced filtering capabilities.

AI-Powered Content Creation

The session demonstrated efficient content generation using Google Docs voice typing combined with Claude AI:

Process Overview:

Use Google Docs voice typing (Tools → Voice Typing) to create prompts
Request comprehensive content including titles, descriptions, value propositions, and email sequences
Generate 4-email nurture sequence plus bonus discount email
Create matching landing page content

Sample prompt structure: "I am creating a lead magnet about [topic]. Please provide an impactful title, value bullets, thank you page text, and a 4-email sequence with tips, plus a final discount email."

Funnel Architecture Development

Three-Step Funnel Structure:

Opt-in page: Clean design with H1/H2 structure for SEO
Thank you page: Confirmation and expectation setting
Discount page: Exclusive offer for non-converters

Advanced Features Implemented:

Custom tagging for lead tracking
Inline form design for improved conversion
Evergreen countdown timers for urgency
SEO image creation using snipping tools

Email Automation Mastery

Sequence Development:

Email 1: Welcome message with course link (full price)
Email 2: First tip + course promotion (Day 1)
Email 3: Second tip + course promotion (Day 2)
Email 4: Third tip + course promotion (Day 3)
Email 5: Discount offer with advanced filtering (Day 4)

Advanced Filtering Implementation

The session's most sophisticated element involved creating conditional email delivery:

Filter Setup Process:

Navigate to automation email settings
Add filter group at bottom of email
Select "Not enrolled in course" filter
Choose specific course to exclude
Save configuration

Result: The discount email only reaches people who haven't purchased, preventing customer frustration while maximizing conversion opportunities.

Testing and Optimization

Rapid Testing Method:

Set email intervals to minutes instead of days during testing
Complete 4-minute test cycle to verify entire sequence
Check all links lead to correct destinations
Verify coupon codes apply properly
Reset to daily intervals after testing

Advanced Tagging Strategies

Branching Logic Possibilities:

Multiple opt-in forms with different tags (red/blue example)
Tag-based email customization
Behavioral triggers for advanced segmentation
Course completion tracking
Bundle automation considerations

Notification Systems

Admin Alerts Setup:

Configure "notify admin" actions for lead notifications
Include personalized member information
Set up course enrollment notifications
Balance notification frequency with practicality

Key Takeaways

This September Day with Zenler provided course creators with advanced strategies for:

Professional site development through consistent design principles and technical optimization
Revenue maximization via sophisticated automation and cart abandonment strategies
Efficient content creation using AI tools and voice-to-text technology
Advanced marketing preparation for high-conversion seasonal campaigns
Community building through strategic networking and platform optimization

The workshop series demonstrated that successful course creation extends far beyond content development, requiring mastery of technical implementation, design consistency, and strategic automation to maximize both user experience and revenue potential.

For those interested in implementing these strategies, the Accelerator Plus Program launches Monday at 12 PM UK time, register here.

Categories: : Zenler Course Creation, Zenler Events, Zenler Marketing Help/Advice