How to Nurture Your New Lead

By Developing a relationship with your new lead, you're building trust and staying top-of-mind for when they're ready to make a decision.

Let Zenler Show You One Way to Nurture Your Lead

Nurturing Your New Lead

As a coach or consultant, you know that generating new leads is essential to growing your business, and what happens after you capture a lead?

Do you simply send a welcome email and move on to the next lead?

If so, you're making a common mistake that could be costing you potential clients. Nurturing your new leads is just as important as capturing them in the first place.
Let's discuss why now.

Developing a Relationship with Your New Lead

When someone becomes a lead, they are interested in what you have to offer, however, that doesn't mean they're ready to buy right away. In fact, research shows that it can take anywhere from 6 to 8 touchpoints before a lead is ready to make a purchase. By developing a relationship with your new lead, you're building trust and staying top-of-mind for when they're ready to make a decision.

The Importance of a 7-Day Email Sequence

To effectively nurture your new leads, consider implementing a 7-day email sequence. This sequence should include a series of 7 emails sent over the course of a week. The emails should be strategically crafted to introduce yourself, provide value, and build trust with your new lead. Each email should have a specific focus, and they should work together to create a cohesive narrative that guides your lead toward making a purchase.

What to Include in Your 7-Day Email Sequence

When crafting your 7-day email sequence, be sure to include the following:

Day 1: Introduce yourself and your story
Day 2: Share why you started your business and what motivates you
Day 3: Provide a case study or testimonial from a happy customer
Day 4: Share a valuable tip or resource that your lead can use right away
Day 5: Discuss common challenges that your target audience faces and how you can help
Day 6: Provide a special offer or incentive to encourage your lead to take action
Day 7: Recap what you've covered so far and encourage your lead to take the next step

How Zenler Can Help

To make the process of nurturing new leads easier, consider using Zenler's built-in email automation features. With Zenler, you can create customized email sequences and set them to send automatically to new leads.

To make it even easier for you, we have created a downloadable PDF that provides step-by-step guidance on how to create an effective email sequence. You can download it now and start nurturing your leads in a way that sets you apart from the competition.

Click here to get access to the PDF

Categories: : Zenler Marketing Help/Advice