How to start an online learning platform.
With the onset of a boost in learning online, there has never been a better time to start an online education business, running and starting your own online school or membership site has always been challenging.
Most platforms are designed to be easy and tech-free, but there are a lot of choices out there, and making the right decision is key to your business, of course, we say to you to use Zenler and we will explain why during this article, with countless reasons why it will be the best decision you have made all year!
Let us jump into how you can create your very own online school.
With Zenler you can start your online school for FREE yes really your own School for FREE, this will give you the time to see if what Zenler can offer you will expand and cover all your needs, it is true key features are not available to you unless you use the PAID PLANS but still Zenler offers you the ability to get started and simply upgrade when you realise it's the only choice for an online business for your School or Membership!
So what are the choices for your very own online School?
We have written many comparisons between Zenler and other leading Learning management systems, I have hot linked to these below:
Kajabi offers a great choice as a learning management system but you will see how we compare to this online course platform - Visit the Post
Teachable is another platform that is a great choice as your first course platform we have written a great article on this and how it compares to Zenler - Visit the Post
This platform could be a great fit for you, but make sure you check out how Zenler compares and what features you get with Zenler above and beyond Thinkific features - Visit the Post
This Funnels type system offers a great price although not intuitive and feels a bit cheap it still might suit you as their pricing at this stage is competitive, see our blog on this - Visit the Post
We have no alternative if you want a platform that has it all and addresses the number one pain point which is marketing there is only one choice for an all-in-one platform, you might have seen post comparing to Zenler but often they will leave out features that Zenler has just because it really is a best choice for you - Visit the Post
We of course recommend you to use Zenler for your membership, coaching and courses why because its the only true all-in-one platform built around the number one pain point marketing, built from the ground up around marketing and no need for any additional subscriptions.
The key to starting a successful easy-to-use school or online course is to plan the student's journey, I am assuming you understand your audience and who they are, this is a critical step often overlooked.
It's not just a matter of knowing your audience but also knowing their needs and pain points once you have determined these you need to plan the student's journey
By mapping or graphically showing the path of your students you will probably for potential stop points in their journey, by producing student flow you can avoid these and provide a smooth flow to your online learning platform it is so important to map their entire journey from check out to flow through the school's course or courses.
Part of the planning process you will want to look at is time allocation for you as the teacher, do you have the time to commit to all the assignments you set, is there ways to speed up your time as well as the students?
You may already have a logo for your school and even a branding pack to work to this will include Logos, Assets, Colours and Fonts that you should follow, it might also have a theme or particular look and feel.
If you do not have these please get a pack together, if you're doing it all yourself see other sites that ensure you can pull the best from each, even a complete beginner can generate their own brand kit quickly and remember at this stage it may change later! if you have no logo it is definitely worth getting one done by a designer, make sure they give you a transparent one for laying on other colours.
In the case of Zenler, you can easily implement your School site using The Zenler Quick Start guide this get you started course can get you up to speed in a few hours
Many new creators tend to think they need everything done at the same time, this is wrong you want to build your site first and then you fill it out later, by building your site now you create a marketable product where you can share and add enrol now forms into it.
It might take you a long time to build your course content fully so start the process early! and remember to add signup forms!
By far the longest part of creating an online school is the content.
We want to get your content out there and not hold up enrolments so if you can have early enrolments or even drip content out then this means you can start the business early.
Think seriously about this, I know what you are thinking but it is not finished how can I release it and why would I?
Let me give you some reasons why you might think about releasing it while the content is still being created.
Of course, there are negative points you are forced to work hard to get it done and cannot be lacking.
It's often a good idea to test your whole site and get feedback before full release this is called the Beta release or pre-release phase.
So think about taking a small cohort of people through the course at a discounted price.
Let's look at features that you will want to or might think of using for your online school.
I can't speak for all the other platforms but I can say to avoid extra subscriptions Zenler is the only way forward all of the features below come as default for all our paid plans and most are available on our free plan (10% transaction fee on free plan 0% on paid plans).
Let's look at key features you might want to use for your online school:
These are the main features you will use for your online School, but Zenler has many more options built in by default.
Many new course creators and for that matter even experienced ones overcomplicate their offerings by keeping things simple you can grow and actually tailor further courses built from a simple structure be conscious of overcomplications as you design your offerings.
Well now we need to get the word out, you might already have an audience or be ready to contact a school or institute to offer your solution so get out there and do it.
Y0u know your audience find where they hang out and post, make sure you have set up social sites and you start spreading the word
At Zenler we have a series of free courses to learn all you need to know to get your business noticed, make sure you do our training it really does work and we give it all to you for FREE even if you do not use the platform.
Zenler belief is to make everybody successful not just our users its just who we are.
Categories: : Zenler Course Creation, Zenler Marketing Help/Advice, Zenler Website/Development
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