The Most Effective Organic Lead Generation Strategy

Manmeet Kaur Author

Jul 17, 2024 |

The power of networking to generate more leads. See these 4 tips for lead generation, all brought to you by Zenler...

The business runs in a cycle of lead generation to client acquisition to delivery. Both of the first two terms appear to be synonymous, however, there is a subtle distinction between them. 

Lead generation occurs when you contact a prospect, whereas an acquisition occurs when you convert the individual and they become a paying customer. The final but most critical step is delivery. If you provide a high-quality service, you will attract more clients because you have created a successful case study.

What Are the Possible Ways of Lead Generation?

There are two primary methods of lead generation, Inbound and Outbound. Inbound Lead Generation is when the customer comes to you directly and converts into a paying customer.

In contrast, Outbound Lead Generation involves approaching them directly and pitching your services to them. When we mention inbound and outbound marketing, we also consider paid and organic marketing.

The Inbound Lead Generation method is mostly paid advertising through Facebook or Google Ads wherein you bring the customer to your site or your social media pages.

Whereas the Outbound Lead Generation method is more organic in nature. You spend a lot more time reaching out to your potential customers, you open conversations with them and eventually convert them into paying customers. Shorter & simpler, the difference between Inbound and Outbound would be Paid and Organic methods of Lead Generation.

Most Effective Strategy – Networking

"Network is Your Net Worth," as the saying goes. And I have absolute confidence in it.

Networking is primarily about meeting new people and expanding your network on a daily basis. And, by far, this is the most effective organic technique for bringing in more prospects and eventually converting them into paying customers.

There are numerous methods for expanding your network. In this article, I will discuss the top four techniques to leverage your network.

4 Techniques to Leverage Your Networking:

1. Join Local Communities or Clubs

There is always a local club or community that would fit your expertise and your business, regardless of what state or country you are in. To meet individuals and benefit from their networks, you could also choose to join volunteer organisations. You can find results by performing a straightforward Google search like "Top 5 communities for your NICHE in COUNTRY/STATE."

As we transition to an online economy and digital world, you might also want to look into these entirely online communities.

2. Become a Speaker

One of the best ways to establish yourself as an authority in that field is to participate in online events and possibly submit a speaker nomination. These sessions will often be provided at no cost. But as a result, you will be able to harness the community of organisers, email lists, or both.

On websites like Eventbrite.com, Meetup.com, and Facebook search, where you may toggle events>online, you can find events that are happening.

3. Find a Coach

No matter how great your business is performing, there will always be a situation where you need advice and assistance. Coaches come into play in this situation. The people who are working with you to achieve the same goals that you wish to accomplish can be found in their community when you use a coach's network.

Zenler is one of the best platforms you have. With all the coaches working together toward a common aim, there is a sizable community. Mondays at 4pm GMT/BST is when we often have Zen Chat, which you can join to take advantage of network marketing.

4. Social Media Outbound

All of us who run internet businesses have a digital presence via which we strive to connect with potential clients. To start interactions with your prospects on these platforms, there is a specific procedure you should follow.

Make sure your content is very relevant to your niche so that when someone visits your profile, they can immediately tell it's for them.

Additionally, you can follow a streamlined procedure to start more conversations on social media. We completed a challenge a few months ago.

You can participate in the three-day Lead to Client Challenge and gain a thorough understanding of how to use social media for outbound marketing.

We hope you enjoyed this article, and do let us know which method of lead generation works best for you?

Categories: : Zenler Marketing Help/Advice