Lead Magnet Funnel: Step-by-Step Template That Converts

Learn how to build a high-converting lead magnet funnel with landing pages, delivery emails, automation & nurture sequences. Includes templates.

A lead magnet funnel is one of the highest converting funnels for creators. It turns strangers into email subscribers… Subscribers into warm leads… And warm leads into paying students or members.

In this guide, you'll learn exactly how to build a lead magnet funnel from start to finish — including templates, examples, landing pages, automations, and how to set it all up in Zenler.

🎥 ▶️ Lead Magnet Funnel Tutorial — Build One in Under 30 Minutes

⭐ Step 1 — What Makes a Lead Magnet Convert?

The best lead magnets solve a very specific problem quickly.

Your lead magnet must be: ✔ Quick to consume ✔ Easy to implement ✔ Directly related to your paid offer ✔ Immediately valuable

Perfect lead magnet examples:

Cheat sheet
Checklist
Mini-course
Template
Workshop
Toolkit
"First step" of your paid product

BAD lead magnets: Too big, too vague, too overwhelming.

⭐ Step 2 — Choose Your Lead Magnet Type

Here are the top converting lead magnet formats:

1. One-Page Checklist (Fastest to Create) Example: "Course Creation Starter Checklist"

2. Template Pack Great for business, content creation, and design niches.

3. Mini-Workshop (Live or Pre-recorded) Builds authority fast.

4. Mini-Course (3–5 short videos) A powerful trust builder.

5. PDF Guide A quick educational resource.

6. Free Lesson From Your Course Perfect for creators.

🔗 Planning to launch a course? See Course Launch Funnel for next steps

⭐ Step 3 — Build Your Lead Magnet Landing Page

Your landing page must be simple and focused.

Your page needs: ✔ Strong headline "Get the Free Checklist to Plan Your First Online Course"

✔ 1–2 sentences of value Keep it short.

✔ Bullet points Explain what they'll get.

✔ Opt-in form Email (and name if you want).

✔ One clear call to action "Get the Free Checklist"

Avoid:

Menus
Multiple CTAs
Distracting layouts

🔗 For a high-converting page layout, read Landing Page Best Practices

⭐ Step 4 — Create Your Thank-You Page

After someone opts in:

Confirm their signup
Tell them to check their email
Set expectations
Warm them up

Your thank-you page can also include:

Bonus free value
A next-step video
A call to join your community
A teaser for your offer

⭐ Step 5 — Write Your Delivery Email (Template Included)

Your first email should deliver the lead magnet + set expectations.

Template: Subject: Your Free Resource is Inside 🎉

Hey {{name}},

Here's your free resource: 👉 {{download_link}}

You'll also be getting a few helpful emails over the next few days to help you {{main transformation}}

If you have any questions, just hit reply.

Enjoy! {{Your Name}}

⭐ Step 6 — Create Your Nurture Sequence (3–5 Emails)

Your nurture sequence builds trust and prepares the lead for your offer.

Email 1 — Deliver the lead magnet ("Here's your free resource")

Email 2 — Value email Teach one actionable insight.

Email 3 — Story email Share your journey. Build connection.

Email 4 — Proof email Case studies, testimonials, transformation.

Email 5 — Soft pitch Introduce your paid offer:

Your course
Your membership
Your workshop

🔗 Learn full email sequence structure in Email Automation for Creators (Sequences That Sell)

⭐ Step 7 — Build the Funnel in Zenler (Step-by-Step)

Zenler makes funnels extremely simple.

1. Create a Funnel

Go to Marketing → Funnels
Click Add Funnel
Choose Lead Magnet Funnel template

2. Build Your Landing Page Drag-and-drop builder. Add:

Headline
Image or video
Form
CTA

3. Build Your Thank-You Page Add:

Confirmation
Instructions
Short video (optional)

4. Create Your Automation Sequence

Go to Marketing → Automations
Create Lead Magnet Delivery sequence
Add your 3–5 emails
Connect to opt-in form

5. Test Your Funnel

Opt-in
Check delivery email
Check nurture emails
Check timing
Check links

Everything must work smoothly.

⭐ Step 8 — Optimise Your Lead Magnet Funnel

Improve conversion by: ✔ Testing your headline ✔ Reducing form fields ✔ Clarifying the benefit ✔ Improving the first email ✔ Adding a short video to your thank-you page ✔ Adding a "Next Step" CTA ✔ Improving your call-to-action button

Small tweaks create large conversion increases.

🎯 Lead Magnet Funnel Checklist (Copy & Paste)

Lead magnet created
Landing page written
Thank-you page created
Delivery email written
Nurture sequence ready
Funnel built in Zenler
Funnel tested
Tracking added (optional)

❓ FAQs (SEO Optimised)

Q: What is the best type of lead magnet? Checklists and templates have the highest conversion rates.

Q: How many emails should my nurture sequence have? 3–5 is ideal. Longer sequences convert even better.

Q: Should my lead magnet relate to my paid product? 100% yes — this increases conversions dramatically.

Q: How long should my landing page be? Short and focused. One screen is enough.

Q: Do I need a thank-you page? Yes — it sets expectations and continues the journey.

🚀 Call to Action

Zenler gives you everything you need to build a complete lead magnet funnel: ✔ Funnels ✔ Landing pages ✔ Email automations ✔ Lead tracking ✔ Page builder ✔ Templates

All under one roof — no additional tools needed.

👉 Build your lead magnet funnel today with Zenler