Webinar Funnel Guide: How to Build Live & Automated Webinar Funnels That Sell

Learn how to build a high-converting webinar funnel using live and automated webinars. Includes scripts, email sequences & promotion strategies.

Webinars are one of the highest converting sales mechanisms for creators — especially for selling online courses, memberships, coaching, and digital programs.

A well-designed webinar funnel does 3 things:

Attracts the right audience
Builds trust and authority
Converts viewers into customers

This guide gives you everything you need to create a live or automated webinar funnel using Zenler.

🎥 ▶️ Webinar Funnel Tutorial — Build a High-Converting Webinar in Zenler (2026)

⭐ Step 1 — What Is a Webinar Funnel?

A webinar funnel is a step-by-step process that: Registers a lead → gets them to attend → teaches → converts them into buyers.

A webinar funnel typically includes:

Registration page
Confirmation page
Reminder emails
Live webinar (or automated webinar)
Sales page
Follow-up sequence
Replay page

It is one of the most effective funnels for high-ticket sales or deep transformation programs.

⭐ Step 2 — Choose Between a Live or Automated Webinar

Both work. Here's how to choose:

Live Webinar Best for:

Launching a course
Selling coaching
Building community
Answering questions live

Pros:

Higher conversions
Real-time engagement
Builds strong trust

Automated Webinar Best for:

Evergreen sales
Mini-courses
Automated lead generation
Time zone flexibility

Pros:

Works 24/7
Scales easily
Passive evergreen sales

Zenler supports BOTH formats inside the platform.

⭐ Step 3 — Build Your Webinar Funnel Pages

A webinar funnel includes 3 main pages:

1. Registration Page This page must clearly explain:

Headline example: "Free Workshop: How to Build a Membership That Earns Recurring Income"

You need:

Benefit-driven headline
Clear bullet list
Countdown timer
Registration form
Presenter bio

🔗 To optimise your page, see Landing Page Best Practices

2. Confirmation Page After registering, tell attendees:

Date & time
Add-to-calendar button
What to prepare
Short teaser video (optional)

3. Replay Page Perfect for:

Late joiners
People who miss the live session
Extended conversion

Replay pages generate a LOT of extra revenue.

⭐ Step 4 — Script Your Webinar for Maximum Conversions

Here is a proven webinar structure:

1. Introduce Yourself (2–3 min) Connect, share your journey, show credibility.

2. Share the Promise (1–2 min) Tell them what they will learn or walk away with.

3. Teach 3–5 High-Value Lessons (25–35 min) Show them the WHAT and the WHY, not all the HOW.

4. Transition to Your Offer (1–3 min) Explain the gap between knowledge and implementation.

5. Present Your Offer (10–15 min)

Who it's for
What's included
Bonuses
Price
Guarantee
Why now

6. Q&A (5–20 min) Q&A dramatically increases conversions.

⭐ Step 5 — Craft Your Webinar Email Sequence

Email is what FILLS your webinar and gets people to attend.

You need:

Before the webinar (Reminder Emails)

Email 1 — Registration confirmation Contains link + details.

Email 2 — 24 hours before Build excitement.

Email 3 — 1 hour before Urgency + "See you soon!"

Email 4 — 5 minutes before Huge boost in attendance.

After the webinar

Email 5 — Replay email Include the replay link.

Email 6 — Case study / proof Builds trust.

Email 7 — Offer reminder Explain benefits again.

Email 8 — Final call Urgency + bonuses.

🔗 For full sequence structure, see Email Automation for Creators

⭐ Step 6 — Build Your Webinar Funnel in Zenler

Zenler has built-in webinar tools — no extra software needed.

Here's how:

1. Create a Live or Automated Webinar Go to: Live → Add New Live Webinar / Live Interactive / Live Class

2. Add Your Registration Page Zenler auto-generates it. Customise it with:

Your headline
Bullets
CTA
Image or video

3. Connect to Your Funnel Go to: Marketing → Funnels → Add Funnel → Webinar Funnel Template

4. Add Your Email Sequence Go to: Marketing → Automations Create:

Reminder emails
Replay emails
Sales emails

5. Connect Your Sales Page + Checkout Inside your funnel, add:

Sales page
Order bumps (optional)
Checkout page
Thank-you page

6. Test Everything Test:

Email signup
Confirmation
Reminder flow
Live webinar access
Replay page
Sales sequence

⭐ Step 7 — Promote Your Webinar

Use:

Email lists
YouTube
Social media
Website banner
Blog articles
Community posts
Paid ads (optional)

Webinar promotion is simple: the more traffic → the more signups → the more sales.

🎯 Webinar Funnel Checklist

Webinar created
Registration page built
Confirmation page
Reminder emails
Webinar script
Replay page
Sales page
Checkout
Automation sequences
Funnel tested
Promotion plan ready

❓ FAQs (SEO-Optimised)

Q: Are webinars still effective in 2026? Yes — webinars remain one of the highest-converting formats for courses and memberships.

Q: How long should my webinar be? 45–70 minutes is optimal.

Q: Should I run live or automated webinars? Live webinars convert more initially → automated webinars scale long-term.

Q: How many emails should my webinar sequence have? 6–8 emails total (before + after).

Q: Can Zenler host webinars without Zoom? Yes — Zenler includes Zoom integration and built-in live streaming options.

🚀 Call to Action

With Zenler, you can build your entire webinar funnel in one platform: ✔ Live & automated webinars ✔ Landing pages ✔ Registration + confirmation ✔ Reminder sequences ✔ Replay pages ✔ Funnels + automations ✔ Checkout + upsells

No extra software required.

👉 Build your first webinar funnel today with Zenler