A Beginner’s Guide to Selling Your First Coaching Package Online

If you’re ready to sell your first coaching package online, you might be feeling a mix of excitement and hesitation.

That’s completely normal. Coaches often know how to support people deeply, but when it comes to selling the actual package, things can suddenly feel unclear.

Here’s the good news: selling your coaching offer online doesn’t need to be complicated or overwhelming. When you break it into simple steps and remove the pressure, you’ll see that this process is far more natural than it seems.

Let’s walk through the entire journey — from shaping your offer to confidently inviting someone to join — all in a calm, grounded, simple way.

Step 1: Get Clear on the Transformation You Deliver

Before you think about pricing, pages or marketing, you need clarity.
Your coaching package is built around the transformation you guide someone through.

Ask yourself:

“What specific change do I help people create?”

For example:

More confidence
Better habits
A clearer direction
Breaking old patterns
Emotional or mindset shifts
Life transitions
Personal growth

People don’t buy coaching because of the number of sessions.
They buy coaching because of the transformation they want.

Once you can state that transformation clearly, the rest of the offer becomes easier.

Step 2: Decide on the Structure of Your Coaching Package

Your package needs structure — not complexity. Clients feel more at ease when they know exactly what they’re getting.

A simple coaching package includes:

✔ 1. The duration

Common options:

4 weeks
8 weeks
12 weeks
3 months
6 months

✔ 2. The number of sessions

Weekly or bi-weekly sessions work best for beginners.

✔ 3. Session length

45–60 minutes is standard.

✔ 4. Support between sessions

This can include:

Email support
Voxer-style messaging
Worksheets
Reflections
A private area inside Zenler

✔ 5. Clear outcomes

What they’ll walk away with.

Clients want to know what the journey looks like, what they can expect, and how you’ll guide them.

Keep it simple and reassuring.

Step 3: Build a Simple Coaching Page Inside Zenler

You do not need a complicated website to sell your first coaching package.
A single clear page is enough.

Your coaching page should include:

✔ Who you help

Speak directly to your ideal client.

✔ The transformation you guide

Explain the change they’ll experience.

✔ What’s included in the package

Sessions, support, tools, resources.

✔ Your coaching framework

A general outline of your process.

✔ Pricing

Keep it clear and transparent.

✔ A simple call to action

“Book your clarity call” or “Join the program.”

Clarity builds trust.
Confusion loses clients.

Zenler lets you build this page easily with drag-and-drop sections — no design skills needed.

Step 4: Choose a Price That Feels Aligned

Pricing is one of the biggest sticking points for new online coaches. But here’s the truth: you don’t need a perfect price. You just need a price that feels aligned, sustainable and grounded.

For first-time online packages, common price ranges are:

£197–£497 for short-term packages
£497–£1,200 for deeper programs
£1,200+ for premium 1:1 coaching

Use this simple guideline:

**If it feels heavy or stressful, it’s too high.

If it feels draining or undervalued, it’s too low.
If it feels grounded, it’s aligned.**

You can adjust your price later as your confidence and clarity grow.

Step 5: Invite People — Calmly and Clearly

Selling doesn’t need to feel pushy. In coaching, selling is simply inviting someone into a transformation they already want.

Here are natural ways to make that invitation:

✔ Share the transformation

Speak to the change they desire.

✔ Explain the structure

Show how your package works.

✔ Share your purpose

Explain why you created this offer.

✔ Tell them who it’s for

People want to know if they’re a match.

✔ Invite them to take the next step

A call or direct purchase.

You don’t need hype to sell coaching.
You need clarity, honesty and warmth.

Step 6: Use a Clarity Call (If Your Offer Is High-Touch)

A clarity call is not a sales call.
It’s a conversation to determine whether you and the client are a good fit.

A simple structure works best:

Ask about their goals
Explore what’s been holding them back
Share your framework
Explain your package
Invite them if aligned

Most coaches overthink this step. But when you approach the call with curiosity and warmth, the conversation becomes natural.

Step 7: Make Enrollment Seamless With Zenler

The enrollment process should feel calm and straightforward for your client.

Inside Zenler, you can:

Add your pricing
Offer payment plans
Automate access
Send a welcome email
Deliver worksheets or resources
Create a private coaching area

Everything stays organised, professional and simple.

A smooth enrollment experience helps clients feel supported from the very beginning.

Step 8: Deliver With Clarity and Structure

Once someone joins your coaching package, your delivery matters just as much as the sale.

Make the experience simple:

Share a welcome message
Explain where things live
Create a private area in Zenler
Upload worksheets or resources
Add session links
Provide a first step

A calm onboarding experience helps clients trust the process — and trust you.

Step 9: Gather Feedback and Refine Your Offer

Your first coaching package is your starting point, not your final version.
You’ll learn from each client:

What they loved
Where they needed more support
What could be clearer
What could be simpler
What should be added or removed

Coaching evolves.
Your offer will evolve with it.

That’s the beauty of your first package — it leads you to clarity.

Step 10: Keep Your Process Light and Repeatable

The more you simplify your process, the more sustainable your coaching becomes.

Your package should become:

Easy to explain
Easy to deliver
Easy to maintain
Easy to improve

Zenler holds everything in one place so you don’t waste energy juggling tools. This helps you build consistency — and consistency is what grows a coaching business long-term.

FAQ's

1. How do I decide what to include in my first coaching package?

Start with the transformation you guide. Build your package around the steps you naturally take clients through.

2. Do I need a website to sell coaching?

No. A single Zenler sales page is enough to start selling your first package.

3. How much should I charge for my first coaching offer?

Choose a price that feels aligned, grounded and sustainable. Many new coaches start between £197 and £497.

4. Should my offer include support between sessions?

It can. Many coaches include email support, messaging or reflection prompts, but it’s optional.

5. How do I avoid feeling salesy?

Speak clearly about the transformation, explain your process and invite clients calmly. Selling is simply guiding people toward the help they already want.

6. Can I automate my coaching enrollment?

Yes. Zenler allows automated enrollments, welcome emails, resources and access — making the process simple for both you and your clients.