Jacqui Footman: How an EFT Trainer Scaled Her Business and Found Her Footing with Zenler

David Zenler Author

Mar 12, 2026 |

See how Jacqui Footman used Zenler to scale her EFT mentoring business, automate bookings, and grow from a handful of sessions to seven full groups.

Jacqui Footman's story is one of genuine transformation — personal, professional, and practical. From a life-changing encounter with EFT in 2003, to running a thriving training and mentoring business that now operates largely on autopilot, her journey shows what happens when deep expertise meets the right tools at the right time.

Her business, EFT Devon, is based in the UK. But its reach extends far beyond Devon's borders.

From German Teacher to EFT Trainer

Jacqui did not plan to become an EFT (Emotional Freedom Techniques) practitioner. For most of her working life, she expected to be teaching German. That changed in 2003 when ill health led to an early retirement — and a chance encounter with a newly published book on EFT.

Unable to sleep and dealing with a difficult diagnosis, Jacqui read the book cover to cover in a single night. She followed the instructions, started tapping, and something shifted. She yawned. She rested. She felt different.

The next day, she phoned the number in the back of the book and asked if there were any practitioners in Devon. There were none. But there was something better: the option to work over the phone.

Three days later, Jacqui had her first EFT session with the author of the book. The results were so immediate and profound that her cranial osteopath noticed a visible change. When she checked Jacqui's cranial rhythms the following day, they had shifted entirely — after just one phone session.

"I've got to learn this. I've got to train, I've got to share this with other people."

That impulse to share has driven everything since.

Building a Business Without a Blueprint

Jacqui set up a private practice in Devon, then expanded to phone sessions, and later to Skype and Zoom. By 2013 or 2014 — well before the pandemic made it mainstream — around half of her client work was already happening online.

But her systems were piecemeal. Appointments were arranged manually through her website. There was no integrated way to handle bookings, payments, or delivery. It worked, but it was not scalable.

The pandemic changed that.

During lockdown, Jacqui came across Zenler through a fellow EFT trainer in a Facebook group. That trainer showed her what she had built, and something clicked. Jacqui decided to try it.

"I went from someone who felt reasonably technically capable, but I could never do my own website, or anything like that. And I just learned so easily, because the Zenler system is very logical."

The First Thing She Built

Jacqui's first Zenler creation was not a paid course. It was a free, drop-in tapping group for stress — built using Zenler's live class functionality, inside a course called Free Friday Tapping for Stress.

She started it during the pandemic and has run it consistently ever since. It now takes place once or twice a month and gives people a low-risk way to experience EFT with an experienced trainer before committing to anything else.

That instinct — to start with something free, build trust, and let people try before they buy — is one of the strongest threads running through Jacqui's approach to business.

The Breakthrough: From One Group to Seven

The most significant operational shift in Jacqui's business came when she started using Zenler's live webinar booking and payment features for her mentoring groups.

As a qualified EFT trainer, Jacqui's community of trained practitioners has a professional requirement to complete six hours of supervision or mentoring per year. That can be done in groups of up to eight people. Jacqui had been running these groups manually — and doing one or two per month.

Once she set up automated booking and payment through Zenler, everything changed.

"I went from doing one or two mentoring groups per month. I've now got seven per month running and they're usually all full with six, seven, eight people."

The reminders go out automatically. The Zoom links are included. Participants book and pay online. Jacqui just shows up.

That is not a small improvement. That is a fundamental shift in how a service business operates.

What Made the Difference

Jacqui is honest about what made Zenler work for her. It was not just the platform. It was the support and community around it.

She attended David's Sunday sessions for around ten weeks, working through the basics step by step. She found the platform logical, the tutorials clear, and the support team consistently quick and comprehensive.

"If I did have a question, support was fabulous. And nobody ever minds if you ask a stupid question."

That sense of psychological safety — being able to ask anything without judgment — is something she emphasises for anyone considering Zenler who feels uncertain about their technical ability.

A Professional Business That Looks the Part

Before Zenler, Jacqui's business was functional but scattered. Since then, it feels like something different — a proper, professional operation that she can be proud of.

She highlights Zenler's email filtering as genuinely impressive, describing it as more sophisticated than Mailchimp for targeted sends. She also values the ability to customise her URL, so her Zenler site sits at courses.eftdevon.co.uk — a subdomain of her own website — rather than carrying Zenler branding in the link.

"The presentation, what I'm able to present via Zenler, and the way I'm able to scale really makes me feel I'm in a different class of business altogether."

She also used Zenler in her role at EFT International, where she chaired the organisation for eight years. Zenler hosted a scientific symposium on EFT research, proving the platform could handle more complex and high-profile events, not just individual practitioner courses.

Her First Paid Course — and the Affiliate Angle

When Jacqui launched her first paid course, she put real effort into the sales page. She used Zenler's drag-and-drop builder to create something professional, and she set up affiliates to help with distribution.

The internal affiliate feature was something she found particularly useful. Being able to invite others to promote the course without needing a separate tool simplified the whole process.

"What I've already sold is more than covered the time I spent making it."

Her most recent paid course is EFT for Food Cravings, created after she was invited to exhibit at the International Food Addiction Conference. That external opportunity gave her the push to get the course finished and in front of a new audience.

What Is Next for EFT Devon

Jacqui has a full pipeline of projects ahead of her — and the clarity to know exactly what she wants to build.

Her biggest upcoming project is migrating her Level 1 and Level 2 EFT practitioner training onto Zenler. This training has been running for years and is now being updated to meet the accreditation requirements of the British Register of Complementary Practitioners, who have already agreed to accredit her courses. Rebuilding it inside Zenler means she can provide far more resources, automate more of the delivery, and create a more complete experience for trainees.

She also wants to turn her community of around 400 trained practitioners into something more cohesive — potentially a bundle combining live webinars and a Zenler community space. Right now, she sends a monthly email newsletter and runs individual mentoring sessions. She sees an opportunity to make that feel more connected and ongoing.

And she will keep adding topic-specific courses. EFT for Food Cravings is just the start.

"That'll keep me busy for a year at least, if not longer."

What Business Owners Can Learn from Jacqui Footman

Jacqui's journey is not a story of overnight success. It is a story of someone who found something that worked — for herself first, and then for others — and built a business around it with patience, consistency, and the right support.

A few clear lessons stand out.

Start with something free. Jacqui's Free Friday Tapping group has been running for five or six years. It continues to bring new people into her world at no risk to them.

Automation changes the game. Moving from manual booking to automated webinar sign-ups took Jacqui from one or two mentoring groups a month to seven. The content did not change. The delivery did.

The platform matters, but so does the community. Zenler gave Jacqui the tools, but the support team and the community gave her the confidence to use them. Neither alone would have been enough.

Do not wait until it is perfect. Jacqui's advice to her past self is simple: prioritise building sooner, get started faster, and trust that you will learn along the way.

"You need time, you need the commitment and the will to do it, but you don't need any more than that. All the answers are there, and all the help you need is there."

Connect with Jacqui Footman and EFT Devon

Website: https://www.eftdevon.co.uk
Courses: https://courses.eftdevon.co.uk

FAQ

Who is Jacqui Footman? Jacqui Footman is an EFT (Emotional Freedom Techniques) trainer and coach based in Devon, UK. She has been practising EFT since 2003 and has been training other practitioners since 2006.

What does Jacqui Footman teach? She teaches EFT at practitioner level, runs professional supervision and mentoring groups, and offers topic-specific courses such as EFT for Food Cravings. She also works with individual clients in a coaching and therapy capacity.

Who does Jacqui Footman help? She helps EFT practitioners meet their professional development requirements through mentoring groups, and helps individuals use EFT to address stress, food cravings, and a wide range of other challenges.

Why is Jacqui Footman's success story important? Her story shows how a solo practitioner with real expertise but limited technical confidence can build a scalable, professional online business using the right platform and community support.

Why did Jacqui choose Zenler? She found Zenler through another EFT trainer during the pandemic and was drawn in by the quality of the training and support available. The platform's logical structure made it easy to learn and use.

What Zenler features made the biggest difference for Jacqui? The live webinar booking and payment integration, email filtering, drag-and-drop page building, affiliate functionality, and custom domain support have all played a significant role in how she runs her business.

How has Zenler helped Jacqui's business? Zenler enabled Jacqui to scale from one or two mentoring groups per month to seven, automate her booking and reminder process, launch paid courses, and present a professional, joined-up business to the world.

What is Jacqui building next on Zenler? She is migrating her full Level 1 and Level 2 EFT practitioner training onto Zenler, building out a community for her trained practitioners, and adding more topic-specific courses to her catalogue.

What can other business owners learn from Jacqui's journey? Start with something free to build trust, automate what you can as early as possible, lean into your platform's community and support, and do not wait for everything to be perfect before getting started.

Categories: : Entrepeneur Success Stories