First Course Site Launch Roadmap for New Zenler

Use this roadmap to launch your first course site in New Zenler with the right pages, checkout, email follow-up and student onboarding flow.

Welcome to this first course site launch roadmap. The purpose of this Roadmap is to guide you through the process of Creating & Launching your Course Site/Membership Site.

Quick answer: what is the roadmap for launching your first course site?

The practical roadmap is to research your audience, define your brand, plan your site and course structure, prepare copy and images, build the pages, add course content, test the student journey, connect your domain, and then promote the launch with email, funnels, live sessions, and community engagement. New Zenler gives creators the site, course, funnel, live, email, and community tools to manage that launch in one place.

It is full of helpful tips and a schedule for new course creators to follow.

Every course creator works in different ways but this practical framework will guide you...

First Course Site Launch Roadmap

✅ Research

Do your research, and check if your niche is popular
Use Google to see who your competition is and what they are doing.
Use keyword research, audience research, and optional ad-platform audience tools to check demand for your subject.
Use Google Search Console, keyword tools, and real customer questions to check search demand.

✅ Identity

Branding is everything make sure your brand has an impact
Select the colours and the typefaces and style you want for your brand
Use tools like Canva to create ideas or hire someone to do it for you like 99designs/Fiverr/Upwork
Research other people's sites if you're looking for inspiration
Get feedback from the Zenler community

✅ Site/Course Planning

Course site launch roadmap showing planning steps for a New Zenler course or membership site

Draw out a simple site map, do not overcomplicate it to start with you can always expand it later
Select images you want to use for your pages and courses, Pixabay or image search on NZ is a good place to start
Get your site/course copy ready
Plan out your course and how you want it to work for your students?
Think about the pricing is it a subscription or one off payment?
Also think, are you going to use any external integrations in the course or site, if you are make sure Zenler supports them, and ask the community "Foreseen is forewarned!"

✅ Build The Site

Before you create your first course you need to build your site pages
As you already have all your copy/images prepared it should be a breeze
Use tutorials.newzenler.com to learn how to build a site
Use the Facebook community and ask them what they think
Stick to your branding guidelines!

✅ Build The Course

Now you are ready to start building your first course
Use tutorials.newzenler.com to learn how to create courses
Once you are happy with the content move on

✅ Testing The Site/Course

Visit https://tutorials.newzenler.co... to find out how to log in as a student
Test your whole site on Desktop, Tablet and Mobile
Test all the forms work as expected or any automation and integrations

✅ The Launch

Now all the work is done you are ready to launch your Site and Course
When using the Pro or Premium packages make sure you set up your Domain or Subdomain and do another check!
Tutorials.newzenler.com/askzenler is the place to go for help on anything Zenler

✅ Marketing

So you have your site and courses launched now you need to shout about it
Set up Social sites and start telling people to join groups that are applicable to your niche and give them something for free to get them to sign up
The main aim here is to get them to sign up so you can offer deals
Create Funnels, and landing pages, Run Live Webinars/Livestream with New Zenler Live to generate leads.
Make sure you have added Google Analytics and or Facebook Pixels
Stay active and help other people to raise your profile
DON'T JUST SPAM PEOPLE!

✅ Engagement

Trigger network effects by building a Community.
Set up a community in New Zenler using the Communities feature.
Activate Lesson Discussions.
Stay active in the community, and offer lots of value.
Run Live Classes using New Zenler Live

Full training on all of the above can be found on our tutorial site

Repeatable New Zenler launch roadmap for testing, marketing, engagement, and course site improvements

FAQ

What should I build first before launching my course site?

Start with the essential path: a clear homepage or landing page, course sales page, checkout, welcome email and a simple way for students to access support.

Do I need a full website before I launch an online course?

No. A focused launch site can start with the pages needed to explain the offer, take payment and onboard students. You can expand the website after the first launch.

How does New Zenler help with a first course site launch?

New Zenler brings course pages, checkout, funnels, email, live sessions and community tools into one platform, so creators can launch without stitching together lots of separate systems.

Categories: : Website Builder